Midfieldr is the operating system for sports data. Connect every provider you already use, centralise it in one secure place, and activate it — deploy dashboards in one click, or just ask a question in plain English. Amplifies the data team you have — and gets you started if you don't have one yet.
One secure source of truth for your whole organisation
Sporting organisations buy great data — and then can't use it. Sound familiar? Scroll on. →
Catapult here, Opta there, ticketing on a different login, fan CRM on yet another. Every Monday someone exports CSVs, copies them into a spreadsheet, and emails it round. By Tuesday it's already out of date.
Your analyst built a brilliant dashboard. It runs from his laptop, behind a personal login on a free hosting tier. When he leaves at the end of the season, the dashboard leaves with him — and your staff is back to PowerPoint.
The head coach has a question on Sunday night. The one analyst who can answer it is asleep. Or on holiday. Or no longer with the club. Every decision waits on a human bottleneck — when the answer is already in the data.
ChatGPT can build a dashboard in ten minutes. So your performance director pastes the squad's wellness data into a prompt, hits "Deploy on Vercel", and the URL is in the staff WhatsApp by lunchtime. Next week your medical data is sitting on the open internet — and nobody on your team even knows the app exists.
A single platform that takes you from scattered data and personal laptops to a real data operation. Works with the data team you have — and gets you there before you hire one. Built specifically for sport.
Pre-built connectors for the providers your sport already runs on. No engineering, no custom integrations — just turn it on.
All your sources land in your own data platform. One place to query, one place to manage access, one button to revoke when staff move on.
Deploy dashboards centrally in one click — or skip the dashboard and just ask a question in plain English. Both, served on one URL for your whole staff.
Every provider you pay for, plugged in once. After that it just runs — refreshing overnight while your staff sleeps.
Tracking, event data, wellness, CRM, ticketing, marketing, scouting — Midfieldr ships with managed connectors for the tools your sport actually uses. Click, authorise, done. From then on, the data flows in on schedule and lands clean in your platform, ready to query.
Catapult, Hawk-Eye, Opta, StatsBomb, SciSports, Stats Perform — and 20+ more.
Mailchimp, Braze, Splio, Meta Ads, Zendesk, Aircall, HubSpot.
Ticketmaster, Stripe, Salesforce, ReachFive, DTC, web analytics.
Spreadsheets, SFTP drops, webhook events, custom APIs — all welcome too.
Everything Midfieldr collects lands in a managed data platform that belongs to you. One source of truth — for performance, medical, scouting, commercial, ticketing.
Every byte of data, every app, every report, every dashboard — under one roof. When a coach joins, you grant them access in 10 seconds. When they leave, you revoke it in one click and they're out of every tool at once.
Some questions deserve a dashboard. Most just need an answer. Midfieldr does both — and serves them up on the same URL, behind the same login, themed in your colours.
Got a Streamlit, Dash or Gradio app — yours or ours? Drop a zip, or connect a GitHub repo and ship on every push. Lives behind your custom URL, themed in your colours, accessible to the right staff.
Self-service analytics in plain English. Coaches, managers, marketing staff — anyone — types a question and gets a chart, a table or a quick dashboard back in seconds. Built on your platform, so the answer is always real.
Connect, centralise, activate — and underneath, a full stack that lines up like a squad. Pre-built, integrated, fielded together.
Every layer arrives pre-integrated, with the same access model, the same audit trail, the same SLA — and the same place to revoke a credential when staff move on.
Self-serve analytics in plain English — your staff ask any question about their data and get an answer, no SQL required.
Dashboards, BI and data activations — the apps that feed match-day calls and commercial pushes.
Modelling and access control — the structure that makes sports data trustworthy at scale.
APIs, SFTP, streaming & webhooks, storage — the back-line that keeps the ball in play.
Your captain. Your data, your perimeter, your IAM — full audit and right-to-portability, always.
If you have a data team, Midfieldr is their force multiplier — the heavy lifting (connectors, infrastructure, access) is handled, so they spend their time on the modelling and decisions that actually move the club.
If you don't have one yet, your curious people — the analyst who came up through video, the marketing director who likes spreadsheets, the head of performance who just wants the answer — can ship work today. No SQL required, no DevOps required.
No procurement marathon. No 6-month implementation. Most clubs are getting real answers in their first week.
We turn on the connectors for the providers you already pay for. Data starts flowing the same day.
SSO setup, role mapping for coaches / medical / commercial. Custom URL goes live.
Your staff starts asking. Within a week you'll have a handful of saved dashboards everyone uses.
Add sources, build apps, request new connectors — the platform grows as your data maturity grows.
One subscription. Cancel any time. First 30 days on us — turn on three connectors and see what your staff does with it.
Whether you're a smaller organisation setting up your first centralised data platform, or a club or federation with multiple departments and real volumes of data.
For organisations that need to plug Midfieldr into the tools they already run — Microsoft Teams, Slack, internal apps, bespoke workflows.
Anything we haven't covered? Write to us at contact@midfieldr.cloud — we usually answer the same day.
Yes — Midfieldr is built so a curious analyst, a head of performance or a marketing director can get real work done without SQL or DevOps. Connectors turn on with a click, dashboards deploy themselves, and Ask AI handles plain-English questions. We do the heavy lifting; your staff just asks the questions.
No — it amplifies them. Connectors, infrastructure, access control and the boring plumbing are handled, so your data team spends its time on modelling, decisions and the work that actually moves the club. Power users keep their SQL, dbt and notebooks; non-technical staff stop queueing up against them.
30+ out of the box — tracking (Catapult, Hawk-Eye, StatsBomb), event data (Opta, Stats Perform, SciSports), CRM (Salesforce, HubSpot, Splio), ticketing (Ticketmaster, Stripe), marketing (Mailchimp, Meta, Braze) — and we'll build new ones on request, usually in days.
You type a question — "what's our best fan segment for renewals?" — and the platform writes the query, runs it against your data, and gives you back a chart or table. You can save it as a dashboard, share it, or refine it with follow-up questions. The answer is always on your real data, never made up.
On the Club tier, your data sits in a managed EU or US region — isolated to your organisation. On League tier we deploy inside your own cloud account, so nothing crosses your perimeter.
Role-based access is built in at the app, page and column level. Medical data only goes to medical staff. Every view and export is logged. GDPR-ready by default, with DPAs available on request.
Nothing happens to the apps — they live on the platform, not on a laptop. Their access disappears the moment you revoke it; their work stays with the club.
Thirty days on us. Turn on three connectors, invite your staff, ask a question. If it doesn't change how your organisation works — walk away.